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Online Marketing
Duplicate Content and Google PDF Print E-mail
Wednesday, 30 March 2011 18:25
Duplicate content has long been a concern for webmasters due to the Google and other search engines penalizing a site showing duplicate content. I know it is often a problem when doing the SEO on a site when a particular page can be reached via various URLs, and htaccess must be adjusted to make sure that only one URL is seen.

I recently came across this page, however, under the Google Webmaster Guidelines, wherein Google states that you can specify the preferred version of a URL. If a page can be reached by several different URLs as in the examples on that page, one can put a LINK attribute in the header of the page to let Google know which URL is the preferred one, like so:

<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish">

This code is, of course, placed in the <head> section of the webpage in question.

Obviously, duplicate content on different pages is still an issue and should not be used if one wants to keep a site in the good graces of the search engines.
 
B2B Marketing PDF Print E-mail
Friday, 12 November 2010 19:18
Some interesting statistics regarding online marketing are given in this video. I'll let it speak for itself, but add some items I found most interesting below.

Dim lights Embed Embed this video on your site

  • 54% of CIOs block social media at work, yet 81% maintain company accounts or profiles on social media sites. This compares to only 67% of B2C (business to consumer).
  • Only 16 of FTSE 100 Companies use Twitter, yet 20% of Tweets contain a reference to a brand or product.
  • Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth, yet 37% posted questions on social networking sites. This says to me "missed opportunities" if one's business is not on one of these social networking sites, because 93% of B@B buyers use search to begin the buying process.
  • And 53% of C-executives prefer to locate information for themselves... so if you're selling B2B, you need to be online in as many places as possible.

Lots of room for thought, but it comes down to getting your business on social media sites for the widest exposure. These sites often carry a high Page Rank, meaning that linking them back to your own site will help with your own page rank and getting users to your site.

 


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